MakeMyTrip, a travel portal, has partnered with Microsoft to make travel planning easier for people by using Generative AI to introduce voice-assisted booking in Indian languages. The new technology stack powered by Microsoft Azure OpenAI Service and Azure Cognitive Services will offer personalised travel recommendations and curate holiday packages based on the user’s preferences.
This new technology will break down barriers such as language, literacy, and physical impairments, making travel more inclusive and accessible for travellers across India. The beta version of this integration has been introduced in English and Hindi for flights and holidays customers. The Generative AI integration will involve simple visual cues and voice commands in native Indian languages that will alter the landscape of travel bookings.
Through this collaboration, MakeMyTrip’s expertise in the travel industry and Microsoft’s AI capabilities will make travel more accessible for people by offering personalised and relevant information to the user without having to scroll through multiple reviews. This will elevate the hotel booking experience and offer curated holiday packages based on variable inputs like occasion, budget, activity preferences, time of travel, among others.
In conclusion, this collaboration between MakeMyTrip and Microsoft will make travel planning accessible and inclusive for people across India. The Generative AI integration will simplify the travel booking process and offer personalised recommendations to the user, making it easier to plan a holiday and make travel arrangements.